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Innovative Thinking: Powerful Ideas

Updated: Aug 2, 2023

Creativity has quickly emerged as one of the most valuable skills for organisations to harness. It was never something just exclusive to the domain of the arts; creativity plays a vital role in helping businesses meet the ever-evolving needs of their customers, lead to more effective problem solving, and to gain competitive advantage.

Innovative businesses grow twice as fast, in both sales and employment, when compared to businesses that do not innovate and without it, organisations risk falling behind their competition and losing their edge.

Chess pieces in the sand as a metaphor for innovation

What is Innovation?

But what exactly is innovation? In simple terms, innovation is the process of developing new ideas, products, or services that are better, more efficient, or more valuable than existing ones. It involves taking risks, thinking outside the box, and challenging the status quo with innovative thinking.

Innovation Think Tanks

To foster innovation in the workplace, many businesses have established innovation think tanks - groups of individuals tasked with generating new ideas and finding innovative solutions to challenges. However, innovation isn't limited to these designated groups. In fact, everyone can play a part in helping their organisation be at the forefront of innovation.

Sparking Creativity through Innovative Thinking

We can all access creative thinking; we just need to know what our unique blockers are, and what we need to spark that creativity. The importance of a good mindset cannot be overstated, as this can unlock your creative potential and help you see new possibilities. There are several techniques that we can implement to encourage our brains to explore new avenues and open the flood gates to free-flowing ideas, as well as develop as a team.

Creativity for your team

Psychometric assessments aren’t just for personality profiles. They can also used for creativity to build an understanding of your team’s affinity for creativity and innovative styles, all to ultimately enhance innovative output and success.

You can measure:

  • Where you are strongest during the stages of the innovative process

  • Where your unique approach to problem-solving can be used to facilitate creativity

  • How your natural motivation supports your creative thinking

  • Where you can supercharge your creative contribution through further development.

Shay Deeny is a core member of our Designed4Success team, an organisational psychologist specialising in creativity and innovation in work, who holds the comprehensive and research-backed E-Metrixx General Factor of Creativity assessment accreditation, and works closely with companies to drive innovation.

To speak with Shay about psychometrics assessments, and 1-to-1 coaching to explore the results, ping us a message at

Shay Deeny D4S organisational psychologist view on creativity


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